Tag: photoshop

  • Florae

    Florae

    Florae is an indoor terrarium meant for creating a climate controlled environment fit to house any kind of plant. This terrarium is also fitted with an air filter so as the plants release oxygen it will blow through the filter and act as an air purifier.

    I created this product with a group of my peers for a project in an advertising class. We were prompted to create a new invention that involved air. We then had to create advertisements for our product. We had to consider the target audience for our product and create advertisements that were not only appealing but also practical for our audience.

    We determined our target audience was renters in dense urban areas. This is the audience we focused on because our product could provide access to gardening space and clean air. We pitched this to the public with street and public transport ads. Most of the people that our product was geared towards would occupy these spaces.

    • Florae Logo
    • Sticker Mockup
    • Sticker Mockup in Use
    • Subway Poster
    • Subway Poster
    • Subway Poster
    • Poster
    • Wide Poster

    We also created a mock app which gave users instructions on how to care for their plants and their terrarium.

  • SnapGear

    SnapGear

    SnapGear is a fictional camera company that I created for my visual communications final. I was tasked with creating logos and mockups for this company.

    SnapGear is a company that provides consumers with access to photography accessories at an affordable price. New photographers often struggle to achieve satisfaction in their work because they feel limited by the capability of their equipment. The accessories that SnapGear provides gives new users the ability to achieve results similar to those that only more expensive equipment can provide.

  • Wildfire Billboard

    Wildfire Billboard

    I made this billboard as a final for my visual communications class. We were assigned to create a graphic in support of a cause that we’re passionate about. At the time there were wildfires spreading across Canada so I decided to make a billboard to spread wildfire awareness. I chose graphical elements such as the burnt corner and the large flame to reinforce the theme of addressing wildfire spread.