Florae is an air purifying gardening tank that my group and I conceptualized for an advertising project. For this project each group was assigned an element and told come up with a product in relation to their element. Our element was air and we settled on the idea of an air purification system.

Our gardening tank is environmentally controlled and allows users to grow plants in environments where it’d be otherwise impossible. The tank would instruct users on how to care for their plants and notify users of suggested feeding times. In return, the tank filters out the oxygen from the plants and releases it back into the air.

We created an assortment of logo’s, subway advertisements, 3D renders, animations and posters to advertise our product.